Social media has become a hub of business in the past years, due to its incredible growth. People spend a large amount of their time on social media to connect with people or brands across the globe.
Because of that, you will want to turn to social media to find clients, which means you need to build a social media conversion strategy. Think of all the social media connections you already have and think how great it would be if some of them became your client. Turning your social media followers and friends into your clients becomes crucial as well as profitable.
So, how do you turn social media followers into clients?
Well, the answer is not as simple as the question. there are a few answers to the question. Let’s explore them below.
Social Media Conversion Strategy
Identify Your Market
Before you do anything on social media, you need to know who you are doing it for. That means, identify your audience and make buyer personas. Your brand voice should be your audience’s voice. Knowing your audience will make it easy for you to properly state your offers and it will save you a whole lot of time. For instance, if your product is baby carriers, address new parent’s concerns, such as back pain.
Stay Active On All Platforms
Continuing to engage your customers is crucial. If you are active, you will stay top of mind, something we all want.
As they say, good things come to those who work hard. In terms of social media, that means you need to put in the effort to turn your followers into clients. It won’t happen if you hop on social media once or twice a week. It’s all about finding new connections while staying in touch with the older ones.
Remain Responsive and Receptive
On social media, you not only need to post, you need to monitor and respond to any comments. Whether some ask a question, leave a suggestion, complaint, or compliment, they want a response. It’s up to you to give them one in a timely manner.
Reviewing suggestions and feedback from customers is a good practice. You won’t only keep your followers satisfied by responding, you will get insights about your business. Always try to stay humble and receptive to any feedback.
Know How Your Platform Works
Knowing all the ins and outs of the social platforms you are using is an extremely helpful thing to do. First of all, you have to know what platform you perform best on. Secondly, you need to know tricks about that platform so you can get the most out of it.
Different platforms require different strategies. For a multi-platform project, you will need verified plans for each site. Though your main aim will be the same across all platforms, your techniques may need to be different. A strategy made for Facebook will not necessarily work as well on LinkedIn. And a plan especially designed for LinkedIn might faik on Twitter.
Employ Automation Tools
As a business owner, every second of your time is precious. Business owners are busy people! Thus, spending hours surfing or posting on social media is tedious and time-consuming.
By utilizing automation tools, check out Colibri’s favorites here, you can pre-schedule posts across all of your social profiles.
With such beneficial software in your hand, you can reduce the time you spend working on social media to 1-2 hours. Part of that time should be dedicated to creating and scheduling your content. The other part can be for research. Of course, you will need to spend a few minutes every day engaging with your audience.
Host Giveaways
Contests and giveaways are some of the best engagement methods. With giveaways, you can boost your brand exposure and encourage people to follow your page and refer you to others.
Create an Influencer Marketing Strategy
After all, it is all about numbers! And who better than social influencers with a huge following to show your business to more people. By working with influencers, you can easily show your product to a new audience. Plus that audience will already trust you since the influencer is giving your brand their stamp of approval.
Use Relevant Hashtags
While promoting your product, it is imperative to use proper hashtags to connect with the right audience.
Hashtags are the keywords of social media so don’t leave them out of the mix!
Final Thoughts
By keeping in mind the above-mentioned factors and considerations you can turn your social media followers into productive clients. The important thing to remember is that you want to build relationships with your followers.
Looking to do more for your social media? Reach out to Colibri Digital Marketing for a 30-minute complimentary strategy session to learn more about social media management and all things #digitalmarketing. Click the button below to get started!
